Google announces plans to terminate universal analytics in 2023

Google ogłosiło plany zakończenia swojej usługi Universal Analytics w 2023 roku. Universal Analytics to usługa analityczna Google, która umożliwia tworzenie i analizowanie danych dotyczących ruchu na stronach internetowych. Usługa ta była szeroko stosowana przez wielu webmasterów i marketerów, aby lepiej zrozumieć swoich użytkowników i ich zachowania online. Zakończenie tej usługi oznacza, że wielu webmasterów i marketerów będzie musiało przejść na inne narzędzia analityczne, aby nadal monitorować swoje strony internetowe.

How to Prepare for the End of Universal Analytics in 2023

The end of Universal Analytics in 2023 is quickly approaching, and it is important to begin preparing for the transition now. Here are some steps you can take to ensure a smooth transition:

1. Familiarize yourself with Google Analytics 4 (GA4): GA4 is the successor to Universal Analytics and offers a range of new features and capabilities. Take some time to explore the platform and become familiar with its features.

2. Migrate your data: Start migrating your data from Universal Analytics to GA4 as soon as possible. This will ensure that all of your data is available in the new platform when the transition occurs.

3. Update tracking codes: If you are using any third-party tracking codes, such as those from AdWords or DoubleClick, make sure they are updated to work with GA4 before the transition occurs.

4. Test your setup: Once you have migrated your data and updated your tracking codes, test your setup thoroughly to make sure everything is working correctly before the transition occurs.

By taking these steps now, you can ensure a smooth transition when Universal Analytics ends in 2023.

What Alternatives to Universal Analytics Are Available?

Alternatives to Universal Analytics include:

1. Google Analytics 4 (GA4): This is the latest version of Google Analytics, which offers a more comprehensive set of features and capabilities than Universal Analytics. It includes features such as enhanced data collection, improved user experience, and better insights into customer behavior.

2. Adobe Analytics: This is a powerful analytics platform that provides detailed insights into customer behavior and website performance. It offers features such as advanced segmentation, predictive analytics, and real-time reporting.

3. Piwik: This open-source analytics platform allows users to track website visits, page views, downloads, and more. It also offers features such as custom reports, user segmentation, and ecommerce tracking.

4. Mixpanel: This analytics platform provides detailed insights into user engagement with websites and mobile apps. It offers features such as A/B testing, funnel analysis, and cohort analysis.

5. KISSmetrics: This analytics platform focuses on providing insights into customer behavior across multiple channels and devices. It offers features such as cohort analysis, funnel optimization, and real-time reporting.

What Impact Will the Termination of Universal Analytics Have on Your Business?

The termination of Universal Analytics will have a significant impact on businesses that rely on Google Analytics for their data collection and analysis. Without Universal Analytics, businesses will no longer be able to access the features and insights that it provides, such as custom dimensions, custom metrics, and user-level data. Additionally, businesses will need to migrate their existing data to the new Google Analytics 4 platform in order to continue tracking user behavior. This process can be time-consuming and costly, depending on the size of the business and its current analytics setup.

Overall, the termination of Universal Analytics will require businesses to make changes to their analytics setup in order to continue collecting and analyzing data. This could lead to increased costs and disruption in operations as businesses adjust to the new platform. It is important for businesses to plan ahead and begin preparing for this transition as soon as possible in order to minimize any potential disruption or loss of data.

How to Leverage Google’s New Analytics Solutions After Universal Analytics Is Gone

Google’s Universal Analytics is no longer supported, but that doesn’t mean you can’t take advantage of the new analytics solutions available. Google has released several new analytics solutions to help you better understand your website and app performance. Here are some tips on how to leverage these new solutions:

1. Utilize Google Analytics 4 (GA4): GA4 is the latest version of Google Analytics and offers a range of features to help you track and analyze your website and app performance. It includes features such as enhanced data collection, improved reporting, and more granular insights into user behavior.

2. Take Advantage of BigQuery: BigQuery is a cloud-based data warehouse that allows you to store large amounts of data for analysis. With BigQuery, you can easily access and analyze large datasets in real-time, allowing you to gain deeper insights into user behavior and trends.

3. Use Data Studio: Data Studio is a powerful visualization tool that allows you to create interactive dashboards with your data. With Data Studio, you can quickly create custom reports with visuals such as charts, tables, and maps that make it easier to understand your data at a glance.

4. Leverage Tag Manager: Tag Manager is a tool that helps you manage all the tags on your website or app in one place. This makes it easier for you to track user behavior across different platforms and devices without having to manually add code snippets each time.

By leveraging these new analytics solutions from Google, you can gain deeper insights into your website or app performance and make more informed decisions about how best to optimize it for success.

Google ogłosił plany zakończenia Universal Analytics w 2023 roku. Oznacza to, że wszyscy użytkownicy będą musieli przejść na nowy system Google Analytics 4, aby kontynuować monitorowanie i analizowanie swoich danych. Jest to ważny krok w kierunku zapewnienia użytkownikom najnowocześniejszych narzędzi do analizy danych i optymalizacji ich stron internetowych. Google Analytics 4 oferuje szerszy zakres funkcji i możliwości, co pozwoli użytkownikom lepiej zrozumieć swoje dane i skuteczniej je wykorzystać.